Funnel Chooses Atlar to Power Treasury at Scale

The marketing intelligence leader is using Atlar to improve forecasting capabilities, manage global cash flows, and streamline payments.

Today, we’re excited to welcome Funnel as a new Atlar customer.

Founded in 2014, Funnel is the leader in marketing intelligence, trusted by thousands of marketers to collect, prepare, and analyze data from hundreds of sources. Today, the company has more than 300 employees across offices in Stockholm, Boston, Sydney, and Hamburg, and serves customers including Home Depot, Havas Media, and Publicis Groupe.

With ongoing international expansion and a growing customer base, Funnel’s finance team wanted a more scalable way to improve forecasting capabilities, manage global cash flows, and streamline payments.

A flexible treasury solution for the next phase of growth

To meet these needs, Funnel partnered with Atlar to bring forecasting, cash management, and payments into a single, modern treasury platform. By connecting directly to Funnel’s global banking footprint, Atlar provides real-time visibility across entities and geographies, while enabling automated payment runs and reconciliation. As Tomas Smogner, VP Finance at Funnel, put it:

“As we continue to scale and focus on greater efficiency, having the right financial infrastructure in place is critical. Partnering with Atlar gives us the control and visibility we need to support our continued growth, while at the same time managing our costs.”

With implementation fully managed by Atlar’s onboarding team, Funnel’s finance function now has the tools to operate more efficiently while retaining complete control over cash flows. This flexible setup will enable the company to continue its growth trajectory without adding operational complexity.

We’re proud to support the world-class team at Funnel, including Tomas Smogner and Tim Rydell, as they continue building one of the most innovative companies in European tech.

Looking ahead

Funnel’s decision to partner with Atlar marks an important step in building a more scalable and efficient treasury function. We’re proud to provide the real-time infrastructure their finance team needs to manage cash flows, streamline payments, and support continued global growth.

Curious how Atlar can support your finance team? Book a 30-minute demo or contact our team to learn more.