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Announcing Our Partnership With Sambla Group

Author
Joel Nordström
Published
November 27, 2024
Last Update
September 3, 2026

Key takeaways

  1. Atlar partnered with Sambla Group, whose brands include Sambla, Omalaina, Advisa, MyMoney, and DigiFinans, to provide bank-ERP connectivity and payment automation.
  2. Sambla Group operates comparison platforms for consumer loans and mortgages in Northern Europe and has facilitated loans for over 1 million consumers.
  3. Over 800,000 people access Sambla Group's service yearly; Sambla is rated above 9.5/10 on Trustpilot, and the article states consumers save over one billion SEK annually by lowering loan costs.
  4. Atlar will let Sambla send payment files and receive electronic bank statements between multiple banks and its ERP, and automate payment runs end-to-end, including real-time status updates, automatic retries, and error handling.

Today, the team at Atlar is thrilled to announce a new partnership with Sambla Group, a portfolio of brands helping to shape the future of consumer finance in Northern Europe. The group includes Sambla, Omalaina, Advisa, MyMoney, DigiFinans, and several other well-known brands.

A leader in consumer loans and mortgages

Sambla Group operates several leading comparison platforms for consumer loans and mortgages in Northern Europe, several of which will be familiar to many—the group has facilitated loans for over 1 million consumers to date and over 800,000 people access its service on a yearly basis.

Even more impressively, they’ve achieved this with market-leading customer satisfaction rates: Sambla is rated above 9.5 / 10 on Trustpilot. Ultimately, thanks to its services, consumers save over one billion SEK annually by lowering the cost of their loans.

ERP-bank connectivity and payment automation

We're proud to have been chosen as Sambla’s partner for bank-ERP connectivity, enabling the team to send payment files and receive electronic bank statements effortlessly between multiple banks and their ERP system. In addition, Atlar will enable the Sambla team to automate its payment runs end-to-end, including receiving real-time payment status updates and the ability to leverage automatic payment retries and error handling tools.

The team at Atlar appreciates the trust placed in our platform by the Sambla Group team—and we are incredibly excited to be supporting them in the next phase of their impressive growth story.

To see why Sambla Group and other forward-thinking companies choose Atlar, get in touch with our team.

Joel Nordström
Previously at Tink, Joel founded Atlar to solve bank connectivity challenges for modern companies and finance teams

Frequently asked questions

What will Sambla Group use Atlar for?

Atlar is Sambla's partner for bank-ERP connectivity, so the team can send payment files and receive electronic bank statements between multiple banks and its ERP system. Atlar will also enable end-to-end payment-run automation, including real-time payment status updates, automatic payment retries, and error handling tools.

Which brands are part of Sambla Group?

The group includes Sambla, Omalaina, Advisa, MyMoney, DigiFinans, and several other brands. Together they operate comparison platforms for consumer loans and mortgages in Northern Europe.

How large is Sambla Group's consumer business?

The group has facilitated loans for over 1 million consumers, and over 800,000 people access its service on a yearly basis. The article also states that consumers save over one billion SEK annually by lowering the cost of their loans, and that Sambla is rated above 9.5 out of 10 on Trustpilot.

Does the partnership include automated payment retries?

Yes. Beyond sending payment files and receiving electronic bank statements, Atlar will let Sambla automate payment runs end-to-end. That includes receiving real-time payment status updates and using automatic payment retries and error handling tools.

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