“As the business scales the way we manage money needs to scale with us. We were looking to fully modernize how we track and manage cash across all our banks and Atlar lets us do just that.”
THE CHALLENGE
Manual processes that cost the team more time as the business grew
Sellpy is Europe’s leading service for second-hand items. Helping everyone live circular is core to Sellpy’s mission, and selling has to be effortless, whether that means filling one of the iconic blue bags or withdrawing earnings.
“Our mission is to make selling second hand as easy as possible, anywhere in Europe,” says Philip Gunnstam, Chief Financial Officer at Sellpy. “As we expand it’s really important that we manage money efficiently so we can keep our finance team lean, agile, and focused on supporting growth.”
As the business expanded to 24 countries and counting, Sellpy’s finance team saw that manual processes were quickly becoming a drag on productivity. Its core treasury work includes payment runs in multiple currencies, handling returned payments, and managing cash and liquidity across multiple banks.
That work meant using a number of siloed systems that didn’t talk to one another. Instead of one source of truth, team members had to move between bank portals, spreadsheets, and the ERP system to get the full picture. Simple tasks like finding a transaction involved multiple steps and took a frustrating amount of time.
The setup wasn’t working. The team made it a priority to bring everything money-related into one platform, and to do it in a matter of weeks without extra engineering resources.
THE SOLUTION
A single platform that connects all bank accounts globally and provides full cash visibility
Sellpy partnered with Atlar and consolidated all its bank accounts, cash balances, and transaction data in a single platform without calling on its in-house engineering team.
With every bank account connected within weeks, the team was up and running fast with minimal work. Now the finance team has access to all the data it needs to make decisions in one dashboard and can track cash balances and make transfers in the same interface.
Consolidating bank data and payments in one place has simplified reconciliation too. Payments are automatically tracked and matched to bank statements, so funds are reconciled without anyone stepping in to do it manually.
With customers in 24 markets, Sellpy’s support teams are a key part of the company’s operations, but accessing the right data was difficult when it was siloed away in bank portals. Now the finance team is able to increase data access for operational teams without compromising security. Team members can manage users, set granular access levels, and enforce approval workflows all from inside the Atlar dashboard.
Just as importantly, the finance team now has instant visibility over live cash balances in multiple markets. That was a key requirement as Sellpy continues to scale, and it helps the team make decisions and simplifies reporting.
THE RESULT
Fast onboarding and 60 hours of manual work saved per week
Fast-growing businesses are often held back by slow processes for moving and managing money that don’t scale. Sellpy expanded to 20 new markets in 2021 and, with plans to grow further, scalability was a priority. The finance team needed to consolidate its operations, automate busywork, and have the ability to quickly add new currencies and local banks. Sellpy found this in Atlar without having to use up precious engineering resources. For Philip, that combination is what continued growth depends on.
“As a company, we’re highly focused on bringing second-hand shopping and selling to more and more people. To continue our growth, we needed flexible treasury tooling that would scale with us without the hassle of integrating new banks or maintaining connections in-house.”
With Atlar, Sellpy’s money management is now built to scale. Automating reconciliation has cut the time the team spends on back-office work, and with bank data in one dashboard, manual tracking in spreadsheets is gone too.
Sellpy’s finance team now has the collaboration tools, cash visibility, and reporting it needs to make decisions and take action more efficiently. That lets the team support the business more effectively and make second-hand buying and selling simpler for more people across Europe.
Discover how high-growth finance teams gain control and save time with Atlar. Reach out or request a demo.
