
Atlar for payment platforms: Gigapay case study
Gigapay is on a mission to remove friction for people and companies in the creator economy. Using Gigapay, platforms and brands can send real-time payouts to influencers and creators without having to think about administration, currency conversion, tax reporting, or KYC. Thousands of invoices can be consolidated into one and paid within seconds instead of months.
Payment Flows & Challenges
Gigapay’s critical bank payments operations:
- Paying out funds from their accounts to influencers & creators
- Reconciling incoming payments from customers
- Monitoring accounts across banking partners
As a part of Gigapay's product, they handle a significant amount of payouts to influencers & creators across Europe, with clients like Memmo, Adrecord, and Inzpire. While scaling, the overhead of handling bank payments manually in-house became insurmountable.
Gigapay wanted a solution that supported its intent to scale across Europe – this meant a provider that had built connectivity in multiple markets. Since the speed of payouts is essential to a great user experience for influencers and creators, the ability to monitor and reconcile incoming payments, so that they could instantly be processed and paid out, was also crucial.
To stay on top of the money movement through Gigapay’s accounts, they needed an aggregation layer to easily keep track of all of their bank accounts & balances at multiple banks.
Initially, Gigapay considered building custom integrations to select Nordic and European banks over SFTP & EBICS but quickly realized that this process is time-consuming and would shift focus away from launching core products.
Partnering with Atlar
After extensive market research, Gigapay came across Atlar’s offering which ticked all their boxes. Soon enough, Gigapay had built automated workflows to monitor incoming payments close to real-time via webhooks, thus being able to instantly process payouts to influencers & creators, while maintaining a granular overview of the treasury.
Furthermore, Atlar helped Gigapay build support for cross-border payments to aid its European expansion. As Atlar had pre-built connectivity with Gigapay’s desired banking provider for international payments, their time to get up and running with payments across the SEPA area was shortened from months to days. Gigapay chose Atlar as the partner for international payments due to the cost benefits and faster settlement times compared to leveraging a payment service provider that sits in the flow of funds.
Get in touch with us
If you’re a company that’s focused on payments, like Gigapay, or handle bank payments as a part of your product, reach out at partnerships@atlar.com. We would love to hear from you!